Measure Your Brand in aCompetitive Context
SCORE Metrics revolutionizes NPS by placing your brand in direct comparison with competitors. Understand your true market position with our innovative Sort & Score approach.
Get StartedTry Our Interactive Demo
Experience SCORE Metrics in Action
See how our innovative Sort & Score approach creates more meaningful insights than traditional NPS scores with our interactive car rental brands demo.
This simple two-step process places brands in their competitive context, forcing meaningful differentiation and showing relative preference strength.
Try the Demo NowTwo Simple Steps:
1. Sort brands by preference
2. Distribute 100 points to show preference strength
The Competitive Context Approach
Why Traditional NPS Falls Short
While developing my unique approach to satisfaction and promoter studies, I noticed that NPS wasn't based in a competitive context. Traditional NPS programs ask the respondent to evaluate one brand without the context of other brands.
The measure has been about evaluating the brand you last experienced without the context of any other brands:
"How likely are you to recommend us to a friend or colleague?"
The SCORE Metrics Solution
My approach uses the HauckEye Sort & Score approach, which forces the respondent to sort the brands in terms of the key measure first.
"Please sort the following brands based on how likely you are to recommend each to a friend or colleague."
"Please share 100 points across these brands to show your priority for recommending each to a friend or colleague. Please use all 100 points."
This design places your brand in a competitive context to better understand its position relative to your industry.
Simple, Elegant Design for Businesses of All Sizes
You might wonder how a product or service can work for the largest businesses as well as your mom and pop neighborhood small business and be just as effective and impactful for both.
Set up your project
Tell us what business you're in, who your competitors are, and how you want to contact your customers.
Upload your data
Upload your customer database with contact information (either SMS or email).
Data Collection
We'll send invitations to your customers for our 2-question survey.
Reporting
Access real-time results through your custom dashboard portal.
Database
We maintain your data securely and provide storage options for long-term analysis.
Meet Our Team
Chris Hauck
For over 35 years, Chris has honed his research skills across a wide variety of business categories. He's developed unique methods to improve the quality of insights over many projects. Chris opened HauckEye LLC on January 1, 2020, dedicated to experiential marketing research. He also started SCORE Metrics, using his Sort and Score technique to improve on trackers based on Likert scale questions.
Dixon Dick
Dixon brings over 42 years of technology development experience with global 2000 companies, bringing new and powerful ideas to life across the entire spectrum of software. His work spans from the original IBM PC systems to today's integrated Internet and Artificial Intelligent systems. His focus is on understanding and improving the relationship between technology and humanity.